Norton Logo

Founded: 1898; relaunched 2008
Norton headquarters: Donington Park, United Kingdom
Norton key people: Stuart Garner
Official website:

Norton Motors (Norton Motors (1993) Ltd.) is an English motorcycle manufacturing company, headquartered in Shenston, Lichfield County, Staffordshire.

The history of the brand begins in 1902, when James Lansdowne Norton assembled his first motorcycle. Then he made several more motorcycles on request for his friends and acquaintances, after which he started a small production. In 1907, Ram Fowler on a motorcycle assembled by Norton won the first Tourist Trophy race.


The company has worked successfully for half a century, and all this time the motorcycles with the logo of Norton enjoyed a well-deserved popularity. In particular, this was due to the success of the motorcycle brand on the race. However, in the 1970s, competition with Japanese and Italian manufacturers of powerful sports bikes led to a decrease in sales volumes, and subsequently – to repeated resale of the company.

norton emblem
The latest novelty of the brand were the bikes with engines equipped with a liquid cooling system. It happened in 1987. In the mid-1990s, the company stopped producing motorcycles.

However, in 2008 the company was revived by the UK businessman Stuart Garner. Today the company “Norton” produces spare parts for order for models that are still in use.

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